H2 EXCHANGE


A COLLABORATION BETWEEN
HERON PRESTON + H&M


“A circular fashion program, aiming to equip a new generation of designers with circular mindsets and skillsets, and infuse the circular process with creativity, community and learning experiences that inspire more people to participate”


LEAD CREATIVE STRATEGIST,
VISUAL DIRECTOR, AND CONTENT STRATEGIST







PROGRAMMING


STRATEGY + CREATIVE DEVELOPMENT
OF ALL NYC PROGRAMMING

- THE H2 EXCHANGE MENTORSHIP PROGRAM
- LIVE EVENT WOKRSHOPS FOR 2 WEEKS
- SPACIAL DIRECTION, ATELIER + CLOSING PARTY
- TALENT + INFLUENCER DIRECTION





SPACIAL DIRECTION 



COMMUNITY WORKSHOPS



 TALENT STRATEGY + DIRECTION

Emma Rogue, Entrepreneur
Sarah Moh, Upcycling Designer
Travis Spinks, Airbush Artist
Thrift 2 Death, Sustainable Fashion Reseller 
LQQK Studios, Screen Print Designers


DIGITAL

STRATEGY + VISUAL DIRECTION 

- ALL ART DIRECTION ASSETS
- ALL CONTENT CAPTURED + SOCIAL MEDIA PAGE, NEWSLETTERS

- ALL PRESS IMAGERY

-CREATIVE + CASTING FOR FINAL COLLECTION CAMPAIGN IMAGERY


MENTEE’S FINAL COLLECTION, CAMPAIGN SHOOT




ART DIRECTION, DIGITAL CONTENT, SOCIAL ASSETS



SOCIAL DIRECTION
VISUAL STRATEGY + DIRECTION, CONTENT CAPTURE + EDITING, SOCIAL MANAGEMENT