H2 EXCHANGE
H2 EXCHANGE
A COLLABORATION BETWEEN
HERON PRESTON + H&M
“A circular fashion program, aiming to equip a new generation of designers with circular mindsets and skillsets, and infuse the circular process with creativity, community and learning experiences that inspire more people to participate”
LEAD CREATIVE STRATEGIST,
VISUAL DIRECTOR, AND CONTENT STRATEGIST
VISUAL DIRECTOR, AND CONTENT STRATEGIST













PROGRAMMING
STRATEGY + CREATIVE DEVELOPMENT
OF ALL NYC PROGRAMMING
- THE H2 EXCHANGE MENTORSHIP PROGRAM
- LIVE EVENT WOKRSHOPS FOR 2 WEEKS
- SPACIAL DIRECTION, ATELIER + CLOSING PARTY
- TALENT + INFLUENCER DIRECTION


SPACIAL DIRECTION





COMMUNITY WORKSHOPS



TALENT STRATEGY + DIRECTION
Emma Rogue, Entrepreneur
Sarah Moh, Upcycling Designer
Travis Spinks, Airbrush Artist
Thrift 2 Death, Sustainable Fashion Reseller
LQQK Studios, Screen Print Designers

Emma Rogue, Entrepreneur
Sarah Moh, Upcycling Designer
Travis Spinks, Airbrush Artist
Thrift 2 Death, Sustainable Fashion Reseller
LQQK Studios, Screen Print Designers
DIGITAL
STRATEGY + VISUAL DIRECTION
- ALL ART DIRECTION ASSETS
- ALL CONTENT CAPTURED + SOCIAL MEDIA PAGE, NEWSLETTERS
- ALL PRESS IMAGERY
-CREATIVE + CASTING FOR FINAL COLLECTION CAMPAIGN IMAGERY

MENTEE’S FINAL COLLECTION, CAMPAIGN SHOOT








ART DIRECTION, DIGITAL CONTENT, SOCIAL ASSETS

















